and consumers are also in trouble. Because cabbage is one of the most important foods in Korea, the huge variation of the price is big problem. Finding a solution for this problem is necessary for each home which is difficult to making budget and it could be a basic action for farmers by stabilizing price. This paper, as the result, contains analysis for characteristic of cabbage demand in Korea
and the limited floating exchange rate system depending on flexibility and a functional pattern of exchange rate.
• Fixed exchange rate system: A system that fixes one’s currency in a particular foreign currency at the certain level of system
• Flexible exchange rate system: A system that permits free fluctuation of the exchange rate depending on supply and demand of markets
and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p