PRODUCT/SERVICE
Purpose of the Product/Service
What purpose and unique/ features distinguish your product/service?
- 복사물이 필요로하는 대학생에게 무료로 복사서비스를 제공하여 수요를 쉽게 확보
- 무료 복사로 간접적인 학생들의 학업경비 지원 및 상금 제공
- 대학생층에게 가깝게 다가가는 기업의 광고 역할 수행 (
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
Purpose
To achieve those 5 business sections successful, Seoul milk utilize their information system effectively. Not only Seoul but also other milk companies take serious view about their distribution network and system. Because comparing with other products, shelf life of milk is very short and if the company make and hold overstock, then they can't sell but cast it aside.
For example, if an
Purpose
To analyze the current market of Bacchus D
To understand how a new competitor, Vita500, affected Bacchus D
To suggest new and more effective marketing strategy for Bacchus D
Defining the Market
Market : Refreshing Energy Drink (RED)
Market Definition : Beverage consumed to enhance physical status
Consumer Needs : Health-conscious Koreans purchase the product concernin