What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
1. Uptake Hydrogenase
1) Definition of Uptake Hydrogenase and Mechanism of Hydrogen Production
Uptake hydrogenases are Ni-Fe enzymes that catalyze the conversion of hydrogen gas to hydrogen ions and electrons. They are found in the heterocysts and not in the vegetative cells of nitrogen-fixing strains of cyanobacteria. They remove the hydrogen gas produced by nitrogenase when they carry o
2. 본론
2-1. 2011 F/W Fabric Pre-trend, 2012 S/S Fabric Pre-trend
1) 2011 F/W Fabric Pre-trend
Warm Chicness
이번 시즌 소재는 지난 F/W에 이어 따뜻함이 키가 된다. 차이점은 좀더 쉬크해진다는 것이다. 곰 인형과 섬세한 솜털에서 느껴지는 포근한 따뜻함보다는 약간 거칠고 엣지 있는 따뜻함이 더 중요하며, 따뜻함
Offbeat Pragmatism
경계를 넘는 자유로운 창조와 조합이 주를 이루나 실용성 을 잃지 않음
전반적으로 소재 자체는 일상과 실용에 초점을 맞추어 ‘Easy-Care’를 추구하는데, 이들의 표현 방식에 있어서는 자유로운 컬러의 활용과 가공이 두드러지는 모양새
Warm Chicness
이번 시즌 소
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
펀치카드로 시작된 IBM
면도기 뿌리고 면도날로 돈 번 질레트
미국의 HP, 일본의 엡손
펀치카드로 시작된 IBM
1880년 제10차 미국인구조사에 참가한 허먼 홀러리스는 골치 아픈 계산을 단순하게 하기 위해서 통계 데이터가 담긴 구멍 뚫린 종이카드와 자동 분류기기를 고안해 냈다.
펀치 카드와
이렇게 급작스럽게 변화하는 시장 환경과 WTO 시대에 신속하게 대응하면서 소비자의 요구에 부합되는 고부가/고품질 제품을 빠른시간 안에 효율적으로 생산할 수 있게 하는 제품정보 관리시스템의 새로운패러다임은 2000년대에 들어서 PLM(Product Lifecycle Management) 으로 바뀌었다.
제조 기업의 제품 정보
Make or Buy Decision
MAKE
Lowering costs
Facilitating specialized investments
Protecting proprietary product technology
Improving Scheduling
BUY
Strategic flexibility
Lower costs
offsets
The Strategic role evolves over time
Labor-intensive products
The design and the final assembly of products
Upward migration
in the strategic role
Improvement
in the capabiliti
Opening Case, Embraer : “The Azul Skies”
Brazil
The biggest
Manufacturer
in South America
The biggest Aircraft Manufacturer in Brazil, and 3rd biggest one in the world
(중략)
Production and Logistics
Management tool
In addition, some countries have also promoted specific quality guidelines like the European Union’s ISO 9000 standards