Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
sports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, baseb
professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on G
professionals used. Furthermore, they purchase familiar products used by their preferred golfers. Companies knew that famous golf stars have great impact on certain consumers; recreational golfers. Hence, no matter the costs, firms have been trying to contract endorsement deals with golfers, who are influential to people.
4. Decline in the Number of American Golfers
One of the most seriou
professional soccer team
a. won the regular league in 2005
b. won the victory in the semifinal of play-off in 2005
c. entered PO6 in 2009
D. Interview with Ahn Jong Bok CEO (attach connected documents at the back of the report)
a. The teams which you want to do benchmarking
- Manchester United(UK)-A team which create 12억 per one p