Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
Propensity Score Matching)이나 HLM(Hierarchical Linear Model)과 같은 교육 정책의 효과를 알아보고자 하는 연구방법에 관심이 많았지만 SEM이 어떠한 강점을 갖고 있는지에 대해서는 크게 깨닫고 있지 못했다. 하지만 이번 학회를 통해 내적구인을 데이터를 통해 표현하고 그들의 인과관계를 밝히기 위해 노력하며,
B. Natuur’s Target Market
- Current target market of Natuur is females between the age of 20 (students) to 30 (career women)
Target market’s propensity:
“Emotion” plays an important role in the purchase decisions of modern consumers. This can be proved from the quantity of emotion marketing applied in today’s marketing trends and procedures. The case of Starbucks coffee is a
propensity.
In 1999 SK Telecom has highly market shares, but has structure weakness in early 20's market. Early 20's market in the future to maintain market-direction has bee
pointed out as a very dangerous problem. To solve these problems, SK Telecom designate 'Twenties 011 TTL' to attract the 20's customer.
SK Telecom began to increase rapidly target customer
base has become i