proposal
TV 이용
- 초기엔 공중파 10시 드라마 전후 집중(우리의 타겟이 좋아하는 드라마 위주) – On- style, Olive, 동아 TV 등의 여성 채널 CATV 이용
언어적 표현 요소(copywriting)
- Slogan: Beautiful Innovation
1. Business Description
On-Line game market has been growing since 2000.
BUT,
The Market needs fresh ideas and growth power.
SO,
Make a new business model!
Which
is
Related with On-line and Real life
We suggest new
Living value
Reflecting new life style
Grow your groceries
In Cyber world
&
Enjoy them
In Real world
2. Analysis Of The Proposal
Feasi
out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of different cultures, Asian Pearl’s uniqueness can be reflected in its wide variety of facilities, featuring the casino, hotel accommodation, shopping mall, convention centre, stadium, kids’ club, spa, swimming pool and more fine dining restaurants.
3. Discussion of Mckinsey 7-S
3.1 Shared Value
Hanwha shares a sense of trust and loyalty; its group vision is to “become a top-tier enterprise that enriches life and promotes advancement of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” whi
1. Introduction
Talking about Coke, it was impossible to talk about it without PepsiCo: but only with Coca-cola, PepsiCo’s old rival of beverage industry, in front of Pepsi. Pepsi had been second only to Coca-cola for about a hundred years. However, it is not any more proper to say Pepsi is second to Coca-cola. Pepsi turned the tables in sales at 2004. In 2004, Pepsi surpassed Coca-cola by 25