psychological stress as an umbrella concept
Lazarus and Folkman의 "Psychological stress theory" 정신적 스트레스에 대한 이론에 의하면, 스트레스는 사람과 환경간의 관계에서 나오거나 stressor라고 하는 여러 요인들에 의해 생기는 것이다. 이것은 자신이 가지고 있는 자원을 초과하여 사용하고 자신의 well-being을 위험에
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
psychological burden of customer. Due to these characteristics, department store has considered various strategies to enhance preference for hedonic goods as a gift certificate event or card a point discount event which make consumer to use cash like currencies.
Previously, there is a study about which medium people more think as traditional cash between points and gift certificate. Separate two