introduction
Hedonic products and services
vs.
utilitarian products and services
Science : personal attitude or reaction toward an aesthetic or social situation, regarded as either good or bad
Psychology : related to an individual’s sense of aesthetics that is considered as something positive essence related to beauty
Sociology : considered to be part of an individual’s cu
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
The process of gathering useful information
Evaluation of selected alternative
Beliefs and values of the existing information structure is a combination of process
3. Discussion of Mckinsey 7-S
3.1 Shared Value
Hanwha shares a sense of trust and loyalty; its group vision is to “become a top-tier enterprise that enriches life and promotes advancement of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” whi
조직행동론
Ⅰ. 序 論
기원전 384년에 그리스의 철학자 아리스토텔레스(Aristoteles) 아리스토텔레스(Aristoteles BC 384~BC 322) 고대 그리스의 철학자·과학자.
는 인간의 태생(Nature)은 무리를 지어서 사는 동물이라고 하였다. 인간의 집단화 과정은 자연스러운 행위이고 집단 속에서 공존(共存)을 위하