This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factor analysis, K-mean cluster analysis, discriminant analysis, cross tabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing
Ⅰ. 서론
1. 연구의 필요성
우리 사회는 전통적으로 높은 교육열을 자랑한다. 부모님들은 자녀들의 학업성취를 높이기 위해 더 좋은 학교, 더 많은 공부를 원하지만 정작 중요한 것은 놓치고 있다. 교육의 성과 및 목표를 달성하기 위해서는 충분한 학습 환경이 마련되어야한다. 아무리 잘 준비된
1. Motivation
Motivation refers to an inner state of a arousal that provides energy needed to achieve a goal.
Reason of Selection
- In terms of marketing, one of very important strategic model is 'Consumer buying behavior model'.
- As 'Consumer buying behavior model', marketers must preferentially consider motivation.
Implication
- First, What are they thinking?
Second, What
I. Executive Summary
A. This paper explores the recruitment system of CJ company. This company have diverse subsidiaries such as food(CJ CHEILJEDANG, FOODVILE), entertainment(CGV) and logistics(CJ GLS).
B. CJ group’s recruitment are divided according to brand. As CJ is conglomerate, they have a different procedure according to brand. But CJ have gradually same the recruitment process. Es