M&A 목표기업의 가치는 단순히 금전적으로 평가하기 어렵고, 인수경합가능성, 인수후에 예상되는 시너지 효과, 노동, 경영, 정부문제까지 포함한 위험관리등이 종합적으로 고려되어야 한다. 또한 목표기업에 대한 사전조사시에는 영업상 측면과 법률적 측면에서 종합적인 검토가 필요하다.
M&A를 위
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
'employee group'. This is consist of policy planning division, management support division, Asia 1 tean, Asia 2 division, Africa division, middle east of Asia and central-south America division, climate change response division, private - public cooperative planning division, competency development division, humanitarian assistance division, international development cooperative team, WFK team.
: 35,430㎡Host : Ministry of Culture, Sports and Tourism & Busan Manager : KOCCA & Busan IT Industry Promotion Agency
Encouragement Game Industry
Game Product
Global Marketing
Main Agent
JM-worldwide
Client
Ministry of Culture, Sports and Tourism & Busan
Public
Every Group related with
Game or Game Industry
Stakeholder
Media, Game Company
& Busan City, etc.
public): 이질적 vs. 동질적
공중의 특성
1) 공중들은 그들에게 어떤 결과를 가져오는 문제나 이슈를 중심으로 형성
2) 공중들이 이슈를 규정하는 것이 아니라 이슈들이 공중을 규정
3) Public is “a group whose members face a similar problem, recognize that the problem exists, and organize to do something about it” (Dewey, 1927).