of conspicuous consumption, the main reason for purchasing luxurious goods is to indirectly show off their wealth and notify that they are somewhat different from other ordinary people. Like Chanel or Louis Vuitton, luxurious brands usually have their own special logo and pattern to represent them. It is no exaggeration to say that consumers buy luxury handbags by just seeing that special pattern
of new products, highlighted by the launch of jewelry designed by Frank Gehry, the world renowned architect.
MARKET SITUATION
- Luxury Consumers :
continueto spend whether there are wars or diseases or whatever. Tax cuts, equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
(Asia)
CHRISTIAN DIOR 3rd (Asia)
FERRAGAMO 3rd (Global)
The Korean market is attractive for luxury brands.
The age of premium goods consumer are getting younger
and the portion of male consumer is growing.
Ages of Consumers
Before 2000, the 40s, 50s dominated
at consuming Premium goods
Female/ Male
Many people purchases luxury goods
regardless age and gender .
purchasing power with certain preferences
2. Male and Female consumers in their 20’s and 30’s
3. Consumers of the middle and upper class
4. People who respect fashion and are sensitive to trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods gene
for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic section at department store counts for roughly 37%. Moreover, organic raw materials from thailand is well-known worldwide. That's why their products are famous in Europe. 'THANN' cosmetics are popular as luxurious organic