Forming a positive brand image through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
Brand Image
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong
pursues. This concept will be elaborated by some examples on current communication strategy.
3.3. Hermès’ Targeting
It is a common thought that rich people will buy luxury goods regardless of their source of wealth. However, there are some facts showing that Hermès is focusing on one specific segment pointed out above, the ‘Old Money’ segment. It might be recognized as wro
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s