of low cost-low frill airlines. In this sense, Ryanair entered an industry with large obstacles to overcome. Nonetheless, it was able to bust the market by operating with low-costs while maintaining profits, differentiating itself with minimizing the cost structure thus being able to offer the lowest price.
6.3. What new strategies would you advise your company to pursue to increase its comp
new airline service pursuing premium and practicality at the same time’ in its targeted customer’s mind. To turn its proposition to the reality, JIN Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air
of juvenile. We can find out the fact that corporations which do not fulfill the environmental and social responsibility, the survival of corporations are threatened by those cases.
Second, we can create the various opportunities through the sustainability. The global leading corporations are developing to the form that pursue the strategy that use the sustainable management new competition w
, 서울대학교 대학원, 2006.
『식품유통연감』, 식품저널편집부, 식품저널 285-292, 2006
Food And Agriculture Organization Of The United Nations (www.food.org)
New York Times (www.nytimes.com)
Chosun Ilbo (www.chosun.co.kr)
DongSuh Co. Ltd (www.dongsuh.co.kr)
Nestle Co. Ltd (www.Nestle.com, www.Nestle.co.kr)
DART (dart.fss.or.kr)
PEZZ Dot Com (www.petzz.com)
of 1/4mile(600m) from LRT(Light Rail Transit) or BRT(Bus Rapid Transit). TOD develops residential, workplace, business, and commercial facilities of mixed-area into high-density by Public transportation Except cars. As Car-centric suburbs change Transit network, city achieve proper infrastructure investment and mixed-area is more interesting, convenient, active
1-3. Introduction of TOD
New