Demands
Through the survey we were able to find out an approximate number of participants and their thoughts on trekking. As our core customers are the 20s and 30s our survey was done on them.
I have heard of trekking * I will take part in new activities 교차표
I will take part in new activities 전체
Never So So Not Bad Yes Absolutely
I have heard of trekking Yes 4 9 11 37 7 68
a. 일선판매망(GRASS ROOTS)
제품이나 서비스를 구입하고 사용하는 고객과 직접 접촉하는 일선 판매망(grass roots)혹은 판매요원(sales forces)의 개별 예측치 들을 합성하여 예측치를 구하는 방법
ex)편의점 중국집 등등
* 지역별 특성이 다소 다르게 나타날 수 있기에 해당지역의 사회적 특성
strength
No.1 position in market share
Second place in business profits
weakness
Duplicated annual fee
High rate of interest
(중략)
Delivering on Promises
6 Sigma
Protecting customer information
Being willing to help
24 hour call centre service
Instant reply of customers’ online questions or requests
4. 수요예측의 특징 및 절차
- 인과 System에 대한 가정: 과거로 부터 미래 예측
- 예측은 완벽하기 거의 불가능하다. Why?
: Because of randomness
- 개별품목에 대한 예측보다는 그룹에 대한 예측이 더 정확
- 예측의 정확도는 예측기간이 증가할수록 감소
Ⅰ. Introduction
As a pervasive part of modern life, the Internet has become an important part of the human life. People can effectively acquire information and solve many daily problems through the Internet, such as shopping and taking online courses. As Internet use has become dramatically popular among adolescents, the world of the Internet became the principal information source and plac