Radio particularly effective?
They using the media which must use listening feeling only, which is radio very effectively and they don't need to pay bunch of budget to make special video advertisement so they can save their money a lot.
(4) Types of advertisement
Radio commercial use of music Appeals
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(5) Analysis of advertisement
In the media such like radio,
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media
Advertising
1) 특정 후원자에 의한 아이디어, 제품, 서비스의 비대인적 프레젠테이션 및 촉진의 유료 형태
2) TV광고, 라디오광고, 인쇄매체 광고, 직접반응 광고, 상호작용적인 광고, 옥외 광고 등이 있음
- 브랜드 에쿼티에 공헌하는 중요한 요소지만 구체적인 효과를 정량화하고 예측하기 어려움
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advertising, this approach measures only the amount of advertising delivered, usually expressed in terms of :exposures” or “impressions,” broken down, at best, by demographic or psychographic segments. CDnow representatives found that the script for such purchases went something like this: The salesperson would say, “Take this magazine which has 100,000readers. Our Web site has 100,000 vi