(1) Macro-environment
Principally three things of macro-environment are raised as main reasons of Makggeoli boom. On a point of economic view, the international recession starting from the United States in 2008 has stimulated Makggeoli to be popular. More people drink relatively cheaper alcohol Makggeoli as they are badly off because of depression. The price of 750ml bottle of Makggeoli is 1,300
raised
through Wish List
Thrifty Market - Strengthening of point system,
providing various pay methods
Convenience Market – United delivery system
Reliable Market- Order for non-member, various services for member
Environment Analysis
External
Environment
Internal
Environment
Consume
environmental CSR. In Hong Kong, FedEx has launched hybrid trucks to reduce the CO2 emission. South Korea also developed many new models of hybrid cars in major car industries like Hyundai and Samsung. Despite these efforts, the political and regulatory issues are putting an impediment to adopting them. In Korea, the electric cars are not allowed in the market. The legislation has not been ratifi
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second one is economic recession.