III. Strategy
1. Understanding changes in the world and proper reaction.
Facebook recognizes change of consumer’s needs and reflects various needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comf
Cases of Maltreatment
Among many parents' reactions to their disabled child, there are some extremely bad cases.
Mom allegedly
used shock collar on
disabled children.
crisis in 1999. Brazil, Argentina, and Colombia are countries that underwent economic crisis most
frequently
from
1980.
In
1992,
Brazil’s
inflation
rate
reached
1.175%.
Moreover
Brazil
was
supported by IMF bailout in 1998.
The range of fluctuation of the foreign exchange rate in Brazil real shows dramatic movement.
LG Business report targeting B
reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM)
D. Discussion of Key Problems
Problem statement #1Lack of communication
#1-1 Contradiction between inflexible hierarchy and team system
One of the most important problems of LotteWorld is Contradiction between inflexible hierarchy and various teams, the problem of structure. LotteWorld is a kind of multi entertainment companies which offers various products and services to stimulate and satisf