Summary of Proposal
reason of select and expected value of strategies
As fast food chains which provide quick meals to people has played an important role in today's busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the wor
USP
(single benefit positioning)
ESP
(emotional selling positioning)
Think about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
experience divorce act aggressive. Children who experience divorce make antisocial problem. When children who experience divorce grow up, their divorce probability is higher than Children who were grown up in normal family.
(3) Social problem : Children in divorce family experience loss of mother or father, confusion of gender role. They shape negative social relationship with friend, neighborh
rear view mirror
and realizes what hes done.
He starts up the car.
EXT. ROAD
Stacy runs down the road alone, still very upset.
INT. CAR
Rod pulls up next to her and rolls down his window.
ROD
Stacy! Im sorry.
EXT. ROAD
She pays no attention to him.
ROD
Please get back in the car, Stacy.
She turns and heads down a path into the dark woods, purposely going where
he cant follow.
INT. CAR
Rod, frustr