The reasons for these topic
One of the biggest issue these days.
Gay couples shown on media
In congress, prohibition on gender discrimination has been discussed
Concept of RGBT
Sexual minority :
a group whose sexual identity, orientation or practices differ from the majority of the surrounding society (Grove, 1965)
LGBT :
lesbian, gay, bisexual,
1. The reasonof topic selection
Right of Sexual minority has been an issue in western countries, and now it comes up on surface in Korean society, too. A Korean gay film director published that he is going to get married with his gay partner, even though it is not allowedlegally. Also, Korean congresshas been discussing about prohibition on gender discrimination. In this project, we have been t
of the American and research about coffee market in the America.
3) The reasonof choosing the coffee mix
The reasonof selecting the coffee mix is convenience and low price. As the coffee mix is comfortable and premixed, it is suitable for the busy moderns. Also, as the coffee mix is low price, it is popular with the students, so scale of coffee mix market in the domestic have been expandi
of global market)
This department take charge of exportation into China, Southeast Africa, Europe. This department have sells the products to Korean in Abroad, now they trying to access to the natives.
2. Marketing strategy of Somang cosmetic
2.1 Survey of Somang Brands' recognition
of Recognition Survey>
- The reasonof this recognition investigate
We condu
China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand