Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won f
Jeans, Gray Jeans
Denim products 28% to 36%
Mastige : Mass + Prestigeex) Polo(NII:Chanel), Starbucks(Rosebud)
Outback(Burgerking:Fancy Restaurant)
Koreans Consumption Tendency
Show off
Homogeneity
Emotional comsumption
+ From poor-looking Polo to BEAN POLE
+ Lower price to Same Level
+ Direct control to Branches
Mastige: not a luxury brand
Fast brand expansion: the brand value
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
of north pole glacier :
2080
2040
2013~2018 !!!!!!!
3.Global warming glaciers are melting
change of sea current change of weather
- A protocol to UNFCCC
- Fighting Global warming
- Adopted on 11 December 1997 in Kyoto, Japan
- Entered into force on 16 February 2005
- 187 states have signed and ratified (Nov., 2009)
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA