Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
Importance of Subject – Korea as a turning point
Korea's industrial development was in a relatively short period. The development of labor-management relations had in fact started the industrialization since the 1960s, and over 30 years substantial progress had been thorough. However, in such a short period of time, the political environment in Korea did not developed as much as the in
Transactional mechanisms are more effective than relational mechanisms in curbing opportunism.
Relational mechanisms are more effective than transactional mechanisms in improving relationship performance.
global manufacturing center and primary location for international outsourcing
more than 1/10 global production
curbing opportunism effectiveness of contracts
Soci
important to keep the participants physical health intact to achieve a more qualitative experience. So before participating it is essential to know the participant’s state of health.
Age(Years Old) Attributes Considerations & Desires
Infant 2 to 3 • Guardian needed • Unsuitable
3 to 6 • Just for an hour
• Need plenty of rest before / after trekking
Child 7 to 9 &