■ Product Design의 절차
1. Concept Development
① Product architecture
- market opportunities 와 경쟁사의 움직임, 기술적 가능성들, 생산에 요구 되는 것들에 대한 정보가 잘 혼합되어져서 신상품의 architecture를 정의하는데 사용된다.
② Conceptual design
③ Target market
2. Product Planning
① Market building
② Small-scale testing
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Ⅰ. Summary
1. Introduction of Virgin Group
- Virgin Group is a British international group and one of the world’s most respected brands. This group founded in 1970 by Richard Branson. This group consists of more than 200 companies around the world. Maybe, in 2012, it consists of more than 400 companies. These group core successful businesses are travel, leisure, music, entertainment
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke
main events or advertisements to get consumer’s attention.
Functionality
1. Menu bar
iTunes store has comfortable menu bar on the top of web page. Menu bar contains Home, App store, Book, Podcast, I tunes U categories and also has many low rank categories. It can be used any pages so consumers can use menu bar anytime whenever they want to get other information in other categories.
we developed the 3R strategy: Retain, Renewal, and Repositioning. According to our survey, Raison POP has its own strength such as the delightful package design emphasizing its multi-stripe pattern and the practical usage of both normal and menthol cigarettes. However, they overlooked an important consumer purchasing habit in which consumers’ tend to buy products by brand image regardless of