Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
under study is divided into smaller elements and then analyzed to draw conclusions about the whole. Therefore, content must be reduced to units to measure it.
Content analysis: Key terms
Intercoder reliability: the degree of agreement between or among independent coders.
Why is this needed?
Need some indication that what one person sees in the content, another person will see as well.
degree of artful deviation in the meta-
phoric claims. The results across both experiments suggest that
when metaphoric claims highlight an approach to a desired out -
come (i.e. promotion focus), the persuasiveness of metaphors in
ads is enhanced, while when the avoidance of an undesired out -
come (i.e. prevention focus) is emphasized, literal claims rather
than metaphoric claims are more persu
to break their spirit. Thats what kindergarten is about.
The Germans invented it. Think about it. God, Pats going in for the kill.
Thats a nice turn.
- Coy. - With just a hint of giddiness.
Her big move will come at any moment. The combination hair flip with a giggle.
Theres a 3.2 degree difficulty. Lets see if she can pull it off.
9.0!
Tell me that getting those advertising girls here w
replicating DNA?
What is life? What is our fate?
Is there Heaven and Hell? Do we reincarnate?
Is mankind evolving or is it too late?
Well tonight heres the Meaning of Life.
For millions this life is a sad vale of tears
Sitting round with really nothing to say
While scientists say were just simply spiralling coils
Of self-replicating DNA.
So just why, why are we here?
And just what, what, what, wh