□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
1. CHINA is reputed to…
되는 일도 없고 안 되는 일도 없고
갈수도 없고 안 갈수도 없는 나라
2020년 일본 추월, 2050년 미국 추월
13억을 벌 수도 13억을 잃을 수도 있는 나라
2. on&on의 진출 현황
1) 진출 유형
(1) 직진출
- 독자법인
- 합자법인
- 중국 내자 법인
(2) 라
Competitors.
Falling oil prices.
Negative Reputation of design
negative image occurred by recall
Import car
expensive because of import duty
& Luxury image is already builded.
But Prius
economical image
&
Confusion of target
Reputation)과 신뢰(Trust)에 부정적인 영향을 미치고 대학의 브랜드 자산(Brand Asset)에도 손실을 입게 된다.
본 보고서에서는 먼저 현재 대외적으로 실시 중인 ’이화여자대학교‘의 PR프로그램의 목적과 효과 등을 알아봄으로써 현재의 위치를 간략히 진단하겠다. 그리고 대학 교육도 서비스라는 사회적
reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterpri