ResearchProblem/Research Questions
연구문제 ResearchProblem
* An enigmatic, perplexing, or troubling condition.
* 출처
- 임상경험
- 간호관계 문헌
- 이론
- 사회적 이슈
- 외부 출처
연구문제의 선정과정 Refining a Problem
* 상상력, 통찰력, 창의성을 발휘
* 쓰기- 아이디어를 명료하기
* 읽기- 지식을 증가시키기
PROBLEM
1 Management Decision Problem
‘OUTBACK의 급속한 성장으로 인한 TGIF의
매출 증가율 둔화 를 어떻게 해결할 것인가’
2. Marketing Researcher Problems
1) 고객들이 원하는 메뉴와 현재 TGIF의 메뉴가
부합하는지 알아본다.
2) 홍보가 매출 및 고객 유치에 미치는 영향을
알아
Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently narrow and focused so that you can do it in the time you have at your disposal and with limited funds?
Can the problem really be i
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently narrow and focused so that you can do it in the time you have at your disposal and with limited funds?
Can the problem really be investigated?
Can we measure all variables?
Is your hypothesis reasonable and testable?
Can the data be analyzed?
Is the study reliable and valid?
Are r
Research Goal
Find support for perceived researchproblem
Find out what would maximize current revenue
Enable us to advise ZARA management
Maximize revenue
Questionnaire Design:Characteristics
3. Please write your opinion about ZARA freely.
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1. Have you ever bought clothes at ZARA? (If you haven’t, please start from #7)
1) Yes 2) No
=