2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
Ⅰ. 개요
소비자가 여러 대안을 평가하는 데 사용하는 평가기준은 개인에 따라 다르고 제품에 따라 다르며 상황에 따라서도 달라진다. 평가기준이 개인에 따라 다른 것은 특정제품으로부터 얻고자 하는 혜택(benefits)이나 효용(utility)이 사람마다 다르기 때문이다. 예를 들어, 어떤 학생은 본인의 적성
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Introduction
We, Harmony Consulting Group, have started business in the field of Operations Management since 10 years ago. The ultimate mission of HCG is Delivering customer satisfaction. ”We care for our clients' business as our business”.
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Response to Stimulus
- A basic process of living systems
Kinds of External Stimuli
- Temperature, pH, Light, Electric Field,
Chemicals and Ionic Strength
Biomimicry or Biomimietics
- The examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems
Stimuli-responsive polymers
- Respond with dramatic propert