Brand Portfolio는 소비자의 구매 결정에 어떤 역할을 하는 모든 브랜드들을 포함. 한 기업에 의해 소유되는 브랜드의 구성원을 제한하지 않음
델 컴퓨터의 브랜드 포트폴리오의 한 부문으로 인텔
Brand Portfolio Management는 활동적이고, 선점효과를 발휘할 수 있으며, 모든 것에 우선
Brand Portfolio Management Manage
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
Current State of Sport Facility
Main Stadium
Assistant Stadium(Baseball Stadium)
Pool
Squash Court
Aerobic Room
Ice Rink
Multi Gym
Fitness Room
Tennis Court
Bowling Alley
Indoor Driving Range
1. Main target : university students
└> why?
There are many chinese people in korea university
1.Main target : the wealthy class
senior citizens
2. Sub target :- university students
- family
Promotion contents emphasis
We emphasize on close distance of ferry
Promotion contents emphasis
We emphasize on cruise’s luxury facilities and comfortability
Plans
1. CSR
- What is a CSR?
CSR is about how companies manage the business processes to produce an overall positive impact on society. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public secter. For example, protect