rice and service to customers. This system is found at many restaurants. Customers know they can receive same service in same brand and they do not stop going to those outlets because they trust the brand itself. Through McDonald's and Paris Baguette, Let's find out franchise's advantages and their purpose of pursuing.
McDonald's
McDonald's franchise is familiar to all
◆ Rice consumption per a person
In the Korea, rice consumption of farm region has decreased since 1986. And, urban region has decreased since 1971. In 2009, rice consumption reduced average 74kg in urban region. Rice consumption decreased initially in 1998 less than 100kg. Looking at periods, reduction rate of rice consumption was -0.13% in 1970s, -1% in 1980s, -2.6% since 1990s. Rate of red
· Reduction rate of rice consumption was
-0.13% in 1970s, -1.0% in 1980s,
-2.6% since 1990s
· Rice consumption in farm region(127.6kg) was 1.7 times larger than urban region(73.3kg) in 2007
· Rice consumption per a day is 0.35kg in farm region and 0.28kg in urban region
Comparing rice consumption by market through out the ages, twenties occupy the largest proportion of rice consumptio
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is