(4) 경쟁에 의한 포지셔닝
소비자의 지각 속에 자리 잡고 있는 경쟁제품과 명시적 또는 묵시적으로 비교함으로써 자사제품의 혜택을 강조하려는 방법이다.
이 방법은 경쟁상표로부터 소비자를 끌어오기 위해 경쟁상표를 준거점(reference point)으로 사용하는 것이다. 비교 광고가 허용되는 외국에서는
collect and
how to use formula to get the correct result.
Verify expensive price of cosmetics is fair to consumer.
First, level of income is a very important condition for any kind of purchase.
Second, cosmetic is a kind of consumable product especially to female.
And the cost of cosmetic may have some relationship with the people's
economic base.
Third, spending more is not m
Collect
START
OVER
Take accountability & create a cyclical operational model.
Wash & Reuse
Glass Bottles
10
Storefront Depository
recycling program
Citizen Mobile Citizen Home & Citizen Dine
Citizen Local
Each sales channel will have a corresponding means of recycling.
Recycling Bins
11
Gratis Bottle Delivery & Replacement Service
market: bottled water
Market Size:
$11B annum
84% of all America
role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was created in 2008 as a platform where users can post “product ideas, experience ideas and involvement ideas” about the Starbucks brand, store and food and beverages.
Up to now, more than 190,000 ideas have been collected on Mystarbucksidea, leading to implementation of 277 new innovations for Starbucks.
are measured.” Overseas market research is this process occurring outside of a firm’s home country, which can face a new set of boundaries such as language, culture, data collection, networking, and differences in business laws and requirements.
Overseas Market Research
Target Market
Market Demand
Consumer Research
Competitors
Products
Distribution Routes
Promotions
Pricing
5
Contents
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