freeshops will be in good condition by luring Asian tourist. Although Hotel Shilla is falling behind the Lotte in revenue part, the rate of room of shilla has it over the lotte. It can be concluded to effective sales on business so revenue of shilla will be increasing constantly.
The left chart is stock market that changes by the revenue of the duty freeshops and the right one is
sales and has shown constant 10% market improvements since 1996 each year. In 2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-freeshops occupying 2 trillion won and foreign visitors occupying the other
first, we will introduce about the 아모레퍼시픽
AMOREPACIFIC CORPORATION is a brand of cosmetic.
아모레퍼시픽 is established in June 1 2006. It has 39% of Domestic market share the Number 1 cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced ec
Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at the department store or shopping centers.
sales persons and customers due to a limited proficiency in English. The other one is inefficiency in shopping mall systems like an infrequent use of credit cards.
- Analysis about Korean shopping tourism by scholars
-The changes of Korean shopping tourism products according to era.
According to the market result of domestic shopping tourism product, shopping ratio of foreign exchange ear