1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i
food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplace, school too. So, It will be service. We seek both product and service.
The main ingredient fruits and vegetables, because fresh and clean image emphasizes. We will deliver breakfast, brunch and lunch at home, workplace, schoo
foods and ensure fast delivery.
④ Place:
• Near subway station, bus stop, and main entrance of HUFS (High floating population)
4) Services Offered
① Store-In
Cajun Grilled French Fries Salad Beer– mug Beer- bottle
-SET 1 : Chicken + Fries or Salad + 2 cups of beer
-SET 2 : Chicken + 2 cups of beer
② Delivery
-SET 3 : Chicken + Fries or Salad
free~
-Distributing flyers and files in schools
-Distributing coupons and pens in schools
-Event!!
*Student ID discount (Weekday)
*Discount
▶If you order two or more drinks,
I’ll give you bagel or scone.
-Advertising!!
*Subway , Bus, Internet(Social Commerce)
PLACE
-Head Store ▷ Myeong-Dong
-Store ▷ Shin-Chon , Gang-Nam
service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restau