field of the decision making.
At the time when limited number of corporations were competing, just the sense or experience of CEO could lead businesses, but like now, in the competitive market, we have to have faster and more precise information to meet customer’s desire. So we need objective information collected and analyzed by scientific methods to make a successive marketing decision.
decision whilst taking into account the perspective of those people who might be affected by them
EBM is the concept not only seek to link theory and practice, but that the outcome of that association is improved managerial practice and, most specifically, improved decision-making
Marketing research and practice is widely deemed to be one aspect of business and management research and pract
Association
Political Association and Labor Unions
4. Positioning by Product User
Relating product to user or user class.
For example : Using specific model to positioning its products, especially cosmetic company.
5. Positioning by Product Class
A strategy to make people remind or stop people reminding the product for a similar product class
decision making for the China market
China was an uncertain environment. Decision maker didn’t know all alternatives and outcomes, even probabilities. Since they were lack of so much information about how the tire market in China flows, they had to make careful decision making.
First, they had to identify and define the problem. Their primary problem was “nothingness”. They had no inform
so it determined to make many
efforts to be Korean best university
hospital.
The CEO of this hospital set the goal of 'be-coming one of top 10 hospitals in 10
years' and made some changes in the
structure
planning, marketing and education department were given more power so that the hospital can best concentrate on consumer centered task performance
Structural reorganization