1. 사회 정체성과 집단간 갈등
챕터 7: 사회적 세계를 범주들로 나누는 것은 우리에게 그것을 단순화하고 이해하는데 필수불가결한 요소이다.
챕터 8: 자신을 타인들이 아닌 특정 집단에 위치시키는 것은 사회 정체성들의 기초를 이루는 셀프 범주화의 활동이다.
[사회 정체성]
개인의 자아 개
Authority Ranking
Vertical/high-power distance collectivism
Asia, Africa, Latin America
Psychological relationship between the leader and all others
Power and prestige
Powerful leaders accepted without question
Becomes exaggerated
Required to take care of group members
(중략)
Hutang budi
The person given the gift cannot refuse it, as this would involve a loss of face
At t
search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purcha
Part 1 - 2. THE PROCESS OF INNOVATION OF CJ
Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing t
1) 초등학생에게 가르쳐도 된다고 생각하는 이유
인지학습론의 대표자인 J.S. Bruner는 “아동의 발달단계에 맞는 지식의 언어로 가르치면, 어린 아동에게라도 이해시키지 못할 것이 없다.”라고 주장했다. 얼핏 초등학생에게 셰익스피어 작품은 무리일 것이라는 생각을 하기 쉽지만, 발달과정에 있기 때