4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
customers are young twenties. In addition to the coffee, the good quality of Gelato and Waffles is satisfying the customers.
SWOT analysis
- Strength
1) Using great quality of coffee beans.
The quality of coffee is driven by the quality of coffee beans used. The reputation of The Coffee Bean & Tea Leaf was obtained from good coffee beans. The Coffee Bean & Tea Leaf was originated from the
customers’ increasing interest in fast fashion. After the economic crisis in late 2008, consumers welcome the arrival of thrifty but stylish fast fashion brands. The fact that fast fashion is a growing market in Korea can be a huge opportunity to SPAO.
Meanwhile, the threat lies in the fact that Korea already has six major fast-fashion brands, including Japan-based UNIQLO, Spain-based Zara an
Seasonal Events. Caribbean bay opened in July of 1996 as the largest water park in the world with both indoor and outdoor water facilities to operate yearlong. In the zoo, it supplies the customer special safari and there are many kinds of animals. Speedway is the best motor on-road racetrack in Korea.
In 1996, the Everland achieved a record for annual guests, over 9 million people. In 2002, Ev
Seasonal menu and pocket sandwiches with ice cream.
Main Characteristics – Mainly focused specialty : Toast
3) Murphy’s Burger
Location: In front of the gate around College of Medical
Open in 2008: Attracting the existing customers of Young-Cheol
by free soft drink and better quality of burgers and hotdogs
Local burger brand of Anam : Mainly fo