products they did not give a positive answer to the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답자 80명) 100%
After analyzing the research data the most frequent answer to the reaso
Hi Mart
→Electronics shop.
2011’ Kimchi refrigerator Series
(There are a wide variety of
advertising by season and product)
The most important thing is to give laughter however a little bit countryfied look in ad
jingle marketing
→ Ad recall rate and Brand Awareness
‘하이마트로 가요’ campaign (Realism + Comic)
Star Marketing → Exclusivity
products on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to changing trends in a competitive clothing industry. Moreover in SPAO, more than one thousand designers including Korea’s top designer Chang Gwang-Hyo closely work together to enhance the products’ quality and style. This number of
season to get a new item to stock
3.2- Procurement
ZARA manufactures 60% of its products. By owning its in-house production ZARA is able to be flexible in the amount, frequency, and variety of new styled products. ZARA has outsourced less manufacturing than its peers. It has 22 factories and runs many of them often only in one shift leaving extra capacity to respond quickly to seasonality and
product to be differentiated from other competitors. Then, Customer continuously visits to buy the products and When you think about product will be reminded each affiliate of CJ Foodville. Through this menu, CJ can be a leader in that market. In addition, As CJ Foodville should improve the menu and make new menu every season. They satisfy customer’s needs. Their menu’s rarity let customer co