secure a high-quality and clean product image as its core competency.
To translate these core competencies into a sustainable competitive advantage, the company would strive to keep an environment-friendly image. Additionally, they should make investments in creating new products to satisfy the high taste standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
In 1990’s,
Free marketing is a kind of marketing technique that companies provide products, services or premium for free. Using this technique, companies aim sales growth, promoting their products, and securing new customers. The goal of free marketing is to secure more customers for brand popularization, and ultimately, increase revenue in the long term. Free marketing includes free introductory samples, r
Security system
3) Production of Profit
● Room Rates
Single: 50,000 won per person
Twin 30,000 won per person, 60,000 won per room
Triple 25,000 won per person
4-bed or 6-bed room
The owner did not provide us with detailed information about profits; it should be confidential for a small sized guest house like Zen B
product pricing.
3). Place
▷ Outsourcing (production & distribution)
◦ Design– Head office in Oregon
◦ Production- Factories in Asia
Reduces cost used to outsourcing and secure competitive advantage with superior technology and design.
Alpha Project: 73 designers in different fields and 12 professional in human engineering lead R&D of NIKE.
▷ Securing new custom