in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai
in Hypermarket(Discount store) and etc is extending more than twice rate of sales every year. In 2003, the sales which was 3billion won increased to 6billion won. in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on neckt
blurring of the traditional boundaries in the value chain among suppliers, manufacturers, and end users
How?
Focus on coordinating activities to create the most value for customers
Stitch together a business with partners that are treated as if they’re inside the company
Share information in a real-time fashion
cf) Outsourcing
The “removal” of irresolvable problems
패션 코디네이션의 요소
패션코디네이션의 요소는 패션 코디네이션을 위해 필요한 부분들로 각 요소를 응용하거나 조합하여 이미지 연출.
패션 코디네이션의 요소, 점(dot),선(line),형태(Form),색상(Color), 소재(Material)등 .
패션 코디네이션 형태를 실루엣(Silhouette), 디테일(Detail), 트리밍(Trimming) 등으로
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a