Self-construal
Identity : Want express and argue self-opinion in group,
don’t give up self-opinion in opinion crash
Uniqueness : Act like unique people, want group’s evaluate “this man is unique”
Independency : Don’t want rely on group or other people. Want act Independent
Interdependence Self-construal
Group-balance : have responsibility to group, but don’t
self-construal; Ahluwalia 2008), have been known to impact extension evaluation through their influence on perceptions of fit.As such, our knowledge of other drivers of brand extension evaluations, such as a brand’s cultural symbolism, is relatively limited.
In contrast to the deliberate reasoning involved in the perceived fit or country-of-origin (COO) assessments that might be relevant for cu
Ⅰ. 서론
문화인류학에서 가장 고전적인 문화의 정의는 E.B. 타일러가 그의 저서 《원시문화(1871)》에서 내린 정의이다. 그는 <문화 또는 문명이란 지식.신앙.예술.도덕.법률.관습 및 기타 사회구성원으로서의 인간에 의해 획득된 모든 능력과 관습의 복합 총체이다>라고 했다. 이러한 포괄적인 문화의