What is the Grooming?
Men take care of
their appearance and
don’t mind spending money and time
for cultivating their beauty.
(중략)
Survey Analysis
The growth of Grooming
1. Changing Standards of Beauty
2. Changing Life Style
3. Media & Imitation Psychology
We questioned “Curriculum of this school help my choice of job” to students who have checked ‘after of admission to high school’ to former item.
And, the result that question “I think that curriculum of this school will help my future job.” is as follows,
We thought about the reason of results from difference of rate hoping admission to college. This difference of
3. Milk industry traits (chracter)
① Industry traits(chracter)
- High wall and local-concentrate market
② Industry development.
- 'Milk market's rate of growth' are decreased, but spread of well-being trend,
incerase of level of national income, incoming of western's dietary life, for this
reason 'premium milk market's rate of growth' is increased.
③ Chracters of business
4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected