3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
amounts of Bizi. And add gluten
∎2nd Test (2010. 4. 16)
sample - 0, 5%, 10%, 15%, 20%, 20%(with gluten)
Tried to change the yeast and add gluten.
One more added sample and the bean-curd dregs plentifully put in and compared texture of gluten added and not added.
*Recipe
0
5%
10%
15%
20%
20%(gluten)
Wheat flour
300
285
270
255
240
240
Bi
attributes for the soybean milk, and there were significant differences among the soybean milk samples for all the 12 sensory attributes. For the descriptive data, modified QDA was performed to summarize the sensory characteristics of the soybean milk. For the consumer testing, 36 soybean milk drinkers (19-25 year-olds women) were recruited and blind. The ratings obtained from this test indicate
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
expansion of the business and I.M.F. So, in present, alcoholic beverages business remain.
참이슬 is the best brand in domestic soju history. Attribute of 참이슬 is clean by introducing bamboo charcoal filter method for the first time. JinRo lowered alcohol degree from 25˚ to 23˚ and gradually lowered by 20.1˚. Thus, 참이슬 enhanced clean and soft image and has been market leader.