Part 2 Google (GOOG) Vs Info Space (INSP)
1. Common Finance Ratios of the two counterparts:
2007 2008 2009 Average
INSP GOOG INSP GOOG INSP GOOG INSP GOOG
1. Short-term solvency, or liquidity ratios
Current Ratio 1.4 8.49 7.69 8.77 6.37 10.62 5.15 9.29
Quick Ratio 1.4 8.49 7.69 8.77 6.37 10.62 5.15 9.29
Cash Ratio 1.23 2.99 1.83 3.76 2.05 3.71 1.7 3.49
NWC to Total Assets 0.24 0
Early Stage
Improvement of internet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introd
of Forgetting
망각함수는 멱함수에 가깝다
= 망각의 멱함수 법칙
(The power law of Forgetting)
멱함수 :
처음에 급격히 부적으로 감소하고 시간이 지날수록 감소하는 폭이 줄어드는 함수
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A theory of associative interference
목록1(frog-tire)과 목록2(frog-door) 연합 상황에서,
- frog와 tire의 연결: ΔV=α(λ
hotel in 2012.
Tourists can watch sunrise more than 15 times
(one every 80 minutes)
Need to wear special clothes
move like the spider-man
The formula being fed to the baby contains an algae-based additive highly enriched in nutrients believed to be beneficial to infant mental and visual development; called Formulaid, the additive is an offshoot ofspace research.
a social classes and regions - Awareness active repetition, they can use the ad over and over
Cons - Difficult of access to discriminate the classes - Newspaper ad lived only for a year or so
Magazine Pros - Possible to target on specific classes - People tend to relook frequencies of seeing ads
Cons - Difficult to advertise in specific areas - Full of ads spaces so difficult to contact ads