we focused PLC cycle which means E-book reader is introduction.
Ⅴ. STP Strategies
ⅰ. Segmentation
First of all, we limit our market for domestic by geographic factor. Because recognition about e-book reader is pretty low in Korea, we suppose that Iriver need to get domestic awareness before doing abroad strategies. We specially concentrate on behavioral factors when we segment market.
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain
Segmenting
AMORE PACIFIC divided a cosmetic market into specific groups and made subordinate brands to satisfy their needs. The segmentation was progressed by demographic factors like age, gender, income and nationality. The cosmetic users’ age range is from middle or late teens to old people. The customer’s interests of cosmetics have a tendency to differ from age. Younger people are int
INTRODUCTION
Nowadays, and more than ever with this financial crisis that does not seem to end and create more and more losses every day, it is very crucial for companies to settle a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times. A company has to have a strategy in order to be able to focus on the main points of the compan
I. INTRODUCTION
WHAT IS 11ST
There is no more necessity to get out from home for buying goods. Shopping is changed from outdoor activity to indoor activity. This becomes possible through a rapid progress of e-commerce. Since 2001, when annual analysis of e-commerce started, the scale has been extended beating every last records. In 2008, that closed in upon 630 trillion won, and the sales gap