marketing has its own characteristic, which is different from that of physical products and services. The basic goals of the museum can be reached if the museum adapts its marketing mix to consist of 4E as a museum management strategy. However,
services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical
service and communication with staff.
Empathy (공감성) include people of service marketing mix
1. The restaurant understands specific needs of customers.
2. The restaurant gives personalized attention.
3. When customers pose problems, the restaurant have to think the side of customers.
4. The restaurant operating hours are convenient to all customers.
5. The staff behavior instills confidence