2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you
service and limited selection in traditional bricks-and-mortar retail sores. Out of that frustration was born a vision of a better way for music buyers to connect with music.
Some six years later in August 1994, Jason and his twin brother, Matthew, created CDnow in their parents’ Ambler, Pennsylvania, basement to provide music buyer with knowledgeable recommendations, convenience, and a larg
Definition of Silvernet
Silver + Internet =SilverNet
interconnect the quickly aging society and the e-business.
A positioning strategy to serve the elderly as the main customers
of the internet service
SilverNet
- Various services designed to deliver greater convenience for the elderly
- A value-added network
- aims to increase the customer value of the silver
service.
Korean online class program provides customers with convenient and inexpensive service. Lessons will include: chatting, live conversation, different games, online lectures and seminars. Also, students will have access to special online library. TLP teaching program offers various language programs, depending on a student’s level of Korean language. All teachers will be native Korean