▷ Prepare a service blueprint for the 100 Yen Sushi House.
▷ What features differentiate 100 Yen Sushi House and how do they create a competitive advantage?
▪ 재료 원가에 따른 개수 조절을 통해 1접시에 100엔으로 제공.
→ 다른 곳보다 저렴한 가격으로 차별화.
▪ 모든 직원이 함께 손님이 들어오고 나갈 때 인사하
service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand into other product categories beyond shoes.
- Vision
Whatever you're thinking, think bigger.
Chase the vision, not the money.
Zappos decided to be the very best at delivering customer service.
- Revenue
$ 840 million (2007)
- Employees
U.S Employee 1,665
3. 현재 hotel 들의 major differentiating factor는 quality of service provided by employees directly to customers 라고 한다. 이를 부각시키기 위해서 hotel들이 하고 있는 effort들은 어떤 것이 있는지 논의해 보아라.
현재 고급 호텔들의 시설들은 서로와 비슷하거나 동등한 수준이라고 한다. 우리가 쉐라톤, 매리어트, 힐
differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
P
differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- C