고객과 종업원 사이의 상호작용은 시장이 성공하느냐 실패하느냐에 중대한 영향을 미치는 요소이다. 특히, 서비스 질은 중추적인 역할을 한다. 종업원에게 평균 이상의 관심을 기울이는 회사는 대부분 가장 성공하는 회사가 된다. 성공한 회사들은 종업원들을 잘 훈련 시켜서 처음부터 적절한 서비스
measure service quality
Reliability:
The ability to perform the promised service both dependably and accurately.
Responsiveness:
The willingness to help customers and to provide prompt service.
Assurance:
The knowledge and courtesy of employees as well as their ability to convey
trust and confidence.
Empathy:
The provision of caring, individualize attention to customers.
Malcolm Baldridge National Quality Award
- To improve the international competitiveness of U.S. companies product or service quality performance with excellent company to be awarded to the national phase.
customers would value a time-definite express delivery
service, then used on-time delivery as the company’
primary measure of performance.
( focus on customer)
services in superb facilities at reasonable prices.
Creation of BENIKEA
The government has launched a slew of measures to jolt tourism, which it hopes will eventually contribute to the country’s economy as much as cheap cars and semiconductors.
However, now, with the number of foreign visitors actually starting to jump due to the sliding value of the local currency, the government’s tour
2-a Service purchase decision
To analyze the external factors of Kokekko, we had to think about the service purchase decision such as service qualifier, service winner and service loser of restaurants located in front of the Korea University’s main entrance.
There were many kinds of factors that could be service winner. ‘Taste’ was the most significant service winner. If served foods wer