1. Service Society
서비스 경제로의 이행
소비자 욕구의 다양화
급속한 기술의 진보
부의 증대
삶의 질 향상
여성의 취업증가
여가시간 증가
서비스 사회
Sevice Society
서비스 경제
Service Economy
무형성
객관적으로 누구에게나 보이는 형태로 제시할 수
없으며 물체처럼 만지거나 볼 수 없다.
고객구성 (호텔, 대학, 백화점…가정집, 국밥집 등) 매우 다양
표준화, 정형화된 서비스 제공
“service delivery system”
경영시스템, 지원시스템, 마케팅시스템 등 모든 관련 시스템을 연결
“MOT” (moment of truth)
생산 프로그램에서 고객이 참여하고 볼 수 있게 함
전직원에게 “MOT” 교육 실시
I. Introduction
1. Description of Fire Service Organization: the Organizational Structure and Function
Fire service agency consists of multi-step organizations; the Ministry of Public Safety and Security (NEMA) as the central government, headquarters in18 Si-dos (National Fire Academy, Coast Guard, etc. are excluded in this case) as the middle, fire station (including regional safety centers
service, general users can easily modify and compliment the served information.
It means, the environment that everyone can use served data and create various service is provided, and the lots of systems which promote users participation are based. For example, Wikipedia, Amazon, ebay, and intellectual knowledge search service at never let us to share our knowledge and information.
On the other
services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you