the corporation. They were followed by Hyatt Hotels Regency Productions, and now other major hotel chains, such as Marriott, are also exploring ways to move from fulfilling to actually planning and profiting from events.
B. Why We Concentrate on Liquor Industry?
① Liquor tax contributes to national economy
Liquor tax made a great contribution to build the foundation of our economy since
the globalization is emphasized more and more these days. In addition, as the specialists of hospitality industry management we think that conducting the research on airline industry would be a great opportunity for our improvement. This is because airlines industry is a mixture of many hospitality fields such as service science(Online booking system, Aircraft technology, IT system for serving cu
And, analyzing primary data and secondary data, we would suggest how Hite beer implements strategies and retakes top of beer market again.
Ⅱ. Research Method
First, utilizing a publication, a thesis, internet and so on, we arranged the present situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related b
and recently Scripps Networks Interactive acquired it and paid about 100million dollars on May 2012. It features documentaries and how-to shows related to travel and leisure around the United States and throughout the world. The travel channel's network is available in 95 million homes in the United States, which means having a great riffle effect itself. There are several programs including show
the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neurom