1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
Similar Kind of Crisis in Overseas : S&L Crisis
Savings and loan crisis : similar crisis of Korean savings bank crisis
Originally non-for-profit organizations,
built to help working-class purchase
homes
S&L organizations grew rapidly,
as the generation of baby boomers
started purchasing houses
S&L banks asked Congress to remove restrictions of their business i
S&L organizations grew rapidly,
as the generation of baby boomers
started purchasing houses
S&L banks asked Congress to remove restrictions of their business in order to expand their business : Deregulation
As the competition between S&L banks became severe, expanded business, they started to lend mortgage to the people with low credit rating
Despite the in
As mentioned above, Kraft reframed its categories into four: Health & Wellness, Quick Meals, Snacks, and Premium. This set of different product categories can be Kraft’s business level strategy. The first category is Health & Wellness. Firstly, they are listening to consumers as creating more Better-for-You choices. Kraft is listening at their consumers around the world are telling them they wa
1. 작가 Francis Scott Fitzgerald(1896-1940)와 Jazz Age
1.1. F. S. Fitzgerald의 생애
Fitzgerald는 미네소타 주 St. Paul에서 태어나서 자랐으며 그의 집안은 옛날에 한때 잘 살았던 가문이었다. 그의 외가쪽 조상들 중에는 식민지 시대의 남부의 지주, 국회의원 등이 있었고, 그 중에도 그의 이름을 딴 조상은 미국 국가를