Situation
The Samsung is supposed to promote newly released Galaxy S4 in Korea using Television advertisement.
But the resources of Samsung are limited.
Therefore, Samsung have to make a decision to minimize ad cost and to have desired effects.
Model / Decision variables
Decision variables
∙i type advertisement :
-’i = 1’ means fifteen second advertisement.
-’i
situation will be verified using multiple linear regression analysis. Regarding damage amount of traffic accident, damage amount of surrounding facility on the road, which is not damage amount of car and casualties, was specified as a response variable of the analysis.
Following is an analysis of factors that affect damage amount of facility on the road at the time of the accident
According to
mileage service affects making use of credit cards.” In this test, significant probability of ‘degree of satisfying’ is 0.000. Under the significant level is 95%, this hypothesis is true. And a coefficient of determination is 0.138, this test has statistically significant result.
Independent variable Non-standardized coefficient Standardized coefficient
t
Significant probability
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
Ⅰ. 서론
1. 기업선정 동기
지난 학기 글로벌경영이라는 수업에서 R&D와 신제품개발에 대한 사례연구를 한 적이 있었다. 기업선정 과정 중에 '락앤락'이 거론되었으나 다른 조와 중복됨의 문제로 다른 기업(3M)을 조사했었다. 기업선정을 위해 락앤락에 대해 잠깐 조사했었을 때 우리는 락앤락에 대해